-I've been involved in coffee production since I was a child. Both my father and grandfather are coffee farmers. In fact, I am the fifth generation in my family to work with coffee, says Leandro.
He later earned a bachelor's degree in coffee cultivation, and it was during his studies that he began to see the potential for higher quality in production.
-But it wasn't until 2020 that I made the decision to leave conventional commodity coffee production to switch to growing specialty coffee.
The term commodity coffee is often used to describe coffee traded as a mass product, often on global markets, and which typically lacks distinct characteristics in terms of taste, quality, or origin. It is usually grown on large farms using conventional farming methods and is often harvested with mechanical equipment.
Specialty coffee, in contrast to commodity coffee, is of high quality with distinctive flavors and aromas, and is typically grown on smaller farms and handled with greater care throughout the production process.